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The Influential Brands® Award: Celebrating the Best in Branding in 2023 based on Consumer Trust


As we navigate the ever-evolving consumer/shopper behaviour landscape of 2023, it’s crucial to acknowledge and celebrate the brands that have been able to understand consumers/shoppers’ expectations and have excelled in their unwavering commitment to excellence. Influential Brands® has once again highlighted those that have demonstrated remarkable strength, showcasing resilience and an unwavering commitment to delivering exceptional value.

In a comprehensive survey conducted in Singapore in the 2nd and 3rd Quarter of 2023, with the insights of 1,500 consumers, 30 companies emerged as the “2023 Singapore’s Top Influential Brands”. The findings uncovered a significant trend – consumers gravitated towards brands with a robust digital presence and those perceived as offering exceptional value. 

Business leaders behind some of the most prominent brands in Singapore

Among the Top Brands cited by Singapore consumers as their preferred choices are NTUC FairPrice (Category: Supermarket, Private Label, E-Commerce), Simmons (Category: Premium Mattress), Sadia (Category: Frozen Chicken), My First Skool (Category: Pre-School Education), Eu Yan Sang (Category: Lifestyle Retailer, Bird Nest), Kopitiam (Category: Food Court), Holistic Way (Category: Health Supplements), MindChamps (Category: Education), NTUC LearningHub (Category: Continuing Education),  PlayFACTO School (Category: Premium Education), Woh Hup (Category: Sauce), AOZ (Category: Ozonated Oil), Din Tai Fung (Category: Chinese Restaurant), Neo Garden (Category: Caterer) and lastly Zalora (Category: Fashion E-Marketplace).

Based on their brand growth, 2 brands emerged as Outstanding Brands in Singapore: The Curtain Boutique (Category: Blinds and curtains) and Arch Angel Brow (Category: Eye Embroidery).

Based on their heritage and regional presence, 2 brands from China are awarded as Top Influential Brands in Asia: Chow Tai Fook (Category: Jeweller) and Beijing Tong Ren Tang (Category: Traditional Chinese Medicine). 

Singapore’s Economic Resilience: A Testament to NTUC FairPrice

NTUC FairPrice, a leading brand in Singapore’s competitive retail industry, has secured its position through cross-generational appeal, affordability, and sustainability. As of 2023, Singapore’s economy has not only weathered challenges but has grown stronger, thanks to robust government fiscal policies and a pro-business environment. Recognized as the 2023 Top Influential Brand, NTUC FairPrice continues to set the standard for responsible and community-focused business practices.

Ms. Elaine Heng, Deputy Group CEO and CEO Retail Business at FairPrice Group, says: “We are humbled to receive Influential Brands’ Top Brand 2023 awards for Supermarket, Online Grocery Retailer, and Supermarket Private Label. Our mission of moderating the cost of living for all in Singapore is always at the top of our minds, and we are deeply committed to serving our customers with heart across all our touchpoints, everyday.

Sustainability and Green Initiatives: Simmons Leading the Way

Simmons, a leading bedding and mattress company in Singapore, stands out for its eco-friendly practices, contributing to the broader trend of sustainability in local businesses. Setting a global standard with dedication to sustainable materials and production, coupled with a commitment to excellence in premium mattresses, Simmons earns the prestigious title of the 2023 Top Influential Brand in Singapore for Premium Mattresses, driven by innovation and a customer-centric approach.

Ms. Samantha Vong, Managing Director at Simmons (Southeast Asia) Pte Ltd, says: “We are honoured to have received the Top Brand Award in the Premium Mattress Category, among 30 categories. This award is a testament to the unwavering support and endorsement we have received from consumers in Singapore, and it reinforces our commitment to excellence.”

MindChamps: Pioneering Educational Innovation

MindChamps takes center stage as a pioneer in educational influence for 2023, leveraging innovative teaching methods to shape the future of learning. Beyond conventional education, this accolade acknowledges MindChamps’ commitment to instilling essential life skills and a love for learning, preparing students for success in an ever-evolving world.

Ms. Michelle Peh, Global Chief Brand Officer & Chief Operating Officer at MindChamps PreSchool Limited, says: “Wow! We’re truly honoured to be Singapore’s Top Influential Education Brand, a recognition that extends beyond preschool education, underscoring both privilege and immense responsibility.”

NTUC LearningHub: Transformative Education for a Progressive Tomorrow

NTUC LearningHub, a trailblazer in education and skills development, has earned the title of the 2023 Top Influential Brand in Singapore for Learning and Development. With a commitment to continuous learning, innovative training methods, and a forward-thinking approach, NTUC LearningHub plays a pivotal role in shaping the future workforce. In an era emphasizing the significance of knowledge, the organization stands as a catalyst for both personal and professional growth, contributing significantly to the nation’s educational landscape.

Mr. Jeremy Ong, Chief Executive Officer at NTUC LearningHub, says: “Receiving the 2023 Top Influential Brand in Singapore for the fourth consecutive year is a testament to NTUC LearningHub (NTUC LHUB)’s unwavering commitment to transforming lives through skills training. This recognition fuels our passion to empower individuals with the skills and knowledge they need to thrive in an evolving and disruptive business environment.”

KOPITIAM: Redefining Culinary Excellence

In a nation where food culture is deeply ingrained, KOPITIAM has stood out as a culinary institution that goes beyond providing nourishment – it creates memorable experiences. KOPITIAM’s commitment to preserving traditional flavours, coupled with a modern and inclusive dining environment, has rightfully earned it the title of the 2023 Top Influential Brand in Singapore for Culinary Excellence. As a culinary trendsetter, KOPITIAM has played a pivotal role in shaping the gastronomic landscape, becoming a symbol of Singaporean culinary pride.

Mr. Henry Chu, Chief Executive Officer of Food Services (Kopitiam) at FairPrice Group, says: “I extend my heartfelt appreciation to our valued customers for choosing Kopitiam as their preferred food court in the Food Court category of the Influential Brands’ Top Brand 2023 awards. We take pride in our food court’s cleanliness, comfortable ambience, curation of different food types, cashless or takeaway conveniences and our Kopitiam Signature Breakfast sets.”

Eu Yan Sang: Herbal Heritage Unleashes Influence

Eu Yan Sang achieves a remarkable fusion of tradition and innovation, earning its place as one of the most influential brands in 2023. Renowned for its rich heritage in herbal remedies, the brand has not only preserved its legacy but propelled it into contemporary relevance, capturing the global consumer’s imagination through a masterful blend of ancient wisdom and cutting-edge strategies. This accolade celebrates Eu Yan Sang’s unwavering commitment to health and well-being, showcasing that traditions firmly rooted can reach new heights of influence.

Ms. Rachel Cheng, Managing Director at Eu Yan Sang Singapore, says: “We are privileged and honoured to be conferred Influential Brands 2023 Top Brand category awards for Health & Wellness TCM Retailer, Essence of Chicken and Bird’s Nest. The awards not only serve as an endorsement of our Health & Wellness leadership in the TCM industry, but also serves to strengthen our directional focus on our mission and brand promise to our customers.”

Sadia: Culinary Elevation Redefined

Mr. Rogério Moraes, Head of Commercial China receives top brand trophy

In the realm of culinary excellence, Sadia emerges as a powerhouse, securing its place among the most influential brands in 2023. This recognition is a testament to Sadia’s dedication to providing high-quality, innovative culinary solutions, setting a standard that extends beyond ordinary dining experiences and shapes the gastronomic scene in Singapore.

Mr. Rogério Moraes, Head of Commercial China, Hong Kong & SEA, BRF Sadia , says: “We are honored and humbled to receive the Top Brand for Sadia for Frozen Chicken for the second consecutive year. We understand the importance of food security and are dedicated to ensuring consistent availability and affordability of quality food for everyone.

Woh Hup: A Flavorful Triumph

Woh Hup, recognized with the 2023 Top Brand Award, is like a kitchen magician in Singapore. Their sauces, much like a tasty melody, mix the best of old and new cooking styles, creating flavors that tell a story about our cultural roots. Each sauce is like a little work of art, blending our diverse food history with a modern twist. In a place where food is not just about eating but also about sharing stories, Woh Hup Sauces takes the lead, making every meal a delicious adventure that everyone can enjoy.

Holistic Way: Wellness Mastery Unleashed

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Holistic Way’s Managing Director, Mr. Ricky Ong (bottom right) receiving the Top Brand Trophy together with his team.

Amidst Singapore’s vibrant health and wellness landscape, Holistic Way has clinched the prestigious recognition as one of the most influential brands in 2023. Renowned for its holistic approach to well-being, this achievement underlines Holistic Way’s commitment to integrating traditional healing methods with cutting-edge nutritional science, resonating strongly with a health-conscious consumer base.

Mr. Ricky Ong, Managing Director at Holistic Way, says: “Winning this award would not have been possible without the inspiration and support I have received from my colleagues, past and present, for whom I have the deepest respect.”

Arch Angel Brow: Striding into 2024 with Brow Revolution

Founders Kelly Mei and Eileen Tan receives Outstanding Brand trophy

Arch Angel Brow emerges as a visionary force in the beauty industry, pioneering a revolution in eyebrow aesthetics that transcends traditional standards. With an unwavering commitment to precision and innovation, Arch Angel Brow sets new trends, transforming eyebrows into a canvas of artistry. This top Outstanding Brands 2023 recognition celebrates the brand’s dedication to redefining beauty and enhancing the confidence of individuals, one perfectly shaped brow at a time.

AOᶻ: Ozonated Olive Oil Excellence

AOZ, a Singapore-based company, has secured the prestigious 2023 Influential Brands Award, cementing its status as a leader in innovative products. The company’s flagship product, AOᶻOzonated Olive Oil, stood out for its exceptional design, commitment to human needs, and unparalleled quality, earning it the recognition as an influential brand in the competitive market landscape.

Mr. John Tan, Deputy CEO at AOz says: “We are thrilled and deeply honoured to be recognised as the Top Brand in the category of Ozonated Olive Oil. This prestigious award is a testament to our unwavering commitment to delivering exceptional skincare products that seamlessly blend the purity of ozonated olive oil with the finest grade A essential oils.”

My First Skool: Early Learning Excellence Spotlighted

My First Skool shines brightly as a beacon of early learning excellence, securing its position among the most influential brands of 2023. This recognition, visible even on professional platforms like LinkedIn, underscores My First Skool’s commitment to providing a nurturing educational environment that sets the foundation for a lifetime of academic success.

Ms. Ai Ling Thian 程爱玲, General Manager at My First Skool, says: “My First Skool by NTUC First Campus is honoured to be recognised as the 2023 Top Influential Brand in the Preschool Education Category. What makes this distinction even more special is that it comes directly from our customers, who have chosen us as their preferred brand.”

Neo Garden: Gastronomic Excellence Setting Trends

No 1 caterer in Singapore delighting customers with a wide range of delightful dishes

Neo Garden emerges as a trendsetter in the catering industry, earning its spot among the most influential brands of 2023. This accolade recognizes Neo Garden’s commitment to gastronomic excellence, setting new standards in catering services and leaving a lasting impression on the culinary landscape in Singapore.

PlayFACTO School: Shaping Minds, Defining Education

PlayFACTO School’s Chief Executive Justin Chen

PlayFACTO School has rightfully claimed its spot as one of the most influential brands of 2023, making waves in the education sector with innovative approaches to learning. This accolade not only acknowledges PlayFACTO School’s commitment to academic excellence but also highlights its role in fostering creativity, critical thinking, and a love for learning among Singapore’s youth.

Chow Tai Fook: Timeless Elegance, Modern Marvel

Chow Tai Fook’s Deputy GM, Grace Nip receives top brand award

Chow Tai Fook, synonymous with luxury and sophistication, has cemented its status as one of the most influential brands in Singapore for 2023. Beyond crafting exquisite jewelry, this accolade underscores Chow Tai Fook’s ability to capture the essence of timeless elegance, resonating with consumers who appreciate the artistry and heritage encapsulated in each piece.

Mr. Suen Chi-Keung, Peter, Executive Director at Chow Tai Fook Jewellery Group, says: “We are incredibly grateful to be recognised as the Most Trustworthy Premium Jewellery Brand, an accolade that truly reflects our unwavering dedication to establishing Chow Tai Fook as a leading jewellery brand supported by consumers in Singapore.”

Beijing Tong Ren Tang: Traditional Healing in Modern Times

A prominent brand originated from China with more 350 years of history

Beijing Tong Ren Tang stands at the forefront of influence in health and wellness for 2023, blending traditional healing practices with modern approaches. This recognition highlights Beijing Tong Ren Tang’s commitment to preserving ancient wisdom and making it relevant in the contemporary health and wellness landscape.

The Curtain Boutique: Crafting Elegance, Redefining Influence

The Curtain Boutique, honored with the 2023 Outstanding Brands Award, seamlessly weaves itself into the fabric of influence in interior design. Securing a prominent position through unwavering craftsmanship and aesthetic refinement, this accolade is a testament to the brand’s ability to transform functional elements into statements of elegance, extending its influence far beyond home décor into the realms of meticulous design and timeless sophistication.

Mr. Bruce Lee, Chief Operating Officer at The Curtain Boutique, says: “We express our heartfelt gratitude for being honoured with the Outstanding Brand Award, an honour that carries immense significance for The Curtain Boutique. This award is a testament to the steadfast dedication exemplified by our team, a recognition truly well-earned.”

Din Tai Fung: Culinary Mastery Takes Center Stage

Din Tai Fung, recognized as one of the most influential brands in 2023’s gastronomic landscape, goes beyond serving delectable dumplings to create an unparalleled dining experience. Through culinary mastery, impeccable service, and unwavering dedication to quality, Din Tai Fung has become a cultural phenomenon, celebrated not just for its exceptional cuisine but for its ability to create an enduring legacy—one dumpling at a time.

Mr. Matthew Quek, General Manager at Din Tai Fung Singapore, says: “We are deeply honoured and thrilled to have once again received the Top Brand in Singapore in the Chinese Restaurant category for the second consecutive year. This recognition holds great significance for us, and we are sincerely grateful.

Zalora: Fashioning Influence with Style

Zalora, a prominent brand in 2023’s influential landscape, redefines online fashion with its trendsetting approach and seamless integration of e-commerce. Acknowledged for shaping the fashion scene, Zalora’s unmatched commitment to style and intuitive understanding of consumer preferences make its influence indispensable in an era of rapidly shifting trends.

Mr. Achint Setia, Chief Revenue and Marketing Officer at ZALORA Group, says: “We are honoured to be awarded Singapore’s Top 2023 E-Commerce Fashion Retailer by Influential Brands. This award is a testament to our commitment to creating WOW-worthy experiences for our local fashion communities.”

Top Brands of 2023


Influential Brands® is a think-tank, research and business recognition platform to celebrate “Champion of Excellence”. 

Deeply embedded in our beliefs, is the need to foster a culture that honours the exemplary practices of leading brands in Asia, as well as their commitment to distinction. We delight in rejoicing with organisations over their successful brand efforts that have added value and left a significant impression in their respective industries. Through this, we hope to contribute to the knowledge pool of best practices so that companies can produce quality and meaningful brands that influence and impact our environment, living standard, lifestyles and future.

The Influential Brands family of brands comprises global and regional brands from more than 15 countries worldwide.

Website: https://influentialbrands.com/
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