“I don’t think anyone can afford to rest when it comes to consumer goods. Branding is dynamic and consumers are constantly on a lookout for new products and ideas.” Hosen Group’s founders Mr Lim Hai Cheok and Mdm Chong Poh Soon started their business in Singapore’s Chinatown in the early 1970s. Their retail shop’s central […]
“I think we stand a very good chance to be the Watsons or Guardian of the pet industry.” Fresh out of starting a new business with a classmate, Ng Whye Hoe recalls answering the call from his mother to run the then troubled Pet Lovers Centre. Whye Hoe recalls, “I hesitated as it was doing […]
“We decided we needed to brand our business – to differentiate ourselves and gain a competitive edge.” Mr Bean, a Singapore-based soya milk chain with outlets across Asia, started small. Beginning as a stall in Singapore’s Chinatown in 1995, it was manned by former Chinese High schoolmates Kang Puay Seng and Loh Jwee Poh. Loh, […]
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