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PlayFACTO School achieves business excellence in brand building and human capital


In Singapore, student care centres are on the rise to provide after-school arrangements for children and play a crucial role in supporting the holistic growth and well-being of Singapore’s youth. These centres offer a safe and conducive environment for students to complete their homework, participate in recreational activities, and receive guidance from trained professionals. This enables working parents to have peace of mind knowing that their children are well taken care of after school. The centres provide a range of activities and resources from homework assistance and enrichment programs to nutritious meals and invigorating holiday programmes. With the increasing demand for such services, student care centres have become an essential part of a child’s after-school arrangements.

As parents, we all want the best for our children, especially when it comes to their development. One such centre that has been gaining a lot of attention in recent years is PlayFACTO School. Established in 2015, it offers premium student care services coupled with high-quality enrichment programmes that have helped it earn the title of Promising Franchisor of the Year in 2017, Singapore Prestige Brand ‘Promising Brand’ in 2019 and many other awards including Top Influential Brand 2023 and 2023 & 2024 Top Employer both in the Premium Student Care category. They have already achieved swift growth ending 2023 with 50 centres established in Singapore and are showing strong interest in expanding further in the region, taking steps to expand its brand internationally by finding like-minded business partners in key markets such as Vietnam, Indonesia, Malaysia, Hong Kong and Thailand. With the growing number of accolades and features in parenting portals and the press, let’s take a closer look at what makes PlayFACTO School stand out.

PlayFACTO School’s Unique Education Pedagogy

With a dedication to fostering creativity, independence, and resilience in its young learners, PlayFACTO School has quickly made its mark as a leading premium student care centre for children, aiming to provide an Academic-Focused and Learner-Centric approach by emphasizing in-house enrichment activities as well as support character-building and impart positive values. PlayFACTO School stands out a student care brand that focuses on the child’s well-being, offering a balanced curriculum that includes a strong foundation for effective learning as well as positive education. This results in children who are not only resilient and happy but also better equipped with life skills to navigate the challenges of the modern age. With a clear vision to become a leader in its field, PlayFACTO School promises to provide its students with the tools they need to succeed in their academic, personal, and future professional lives.

PlayFACTO School’s Chief Executive Justin Chen shared “What truly distinguishes PlayFACTO is our unwavering commitment to creating a nurturing environment for the best after school experience, consistently hailed as a “home away from home” by our parents. Our learning environment and curriculum are meticulously crafted to place the highest premium on quality pastoral care. Our brand’s focus on positive well-being and the provision of value-added enrichment programs are purposefully designed to unlock each child’s distinct strengths. Our aim is to not only fuel motivation but to also inspire them to reach their full potential. At PlayFACTO, we seamlessly integrate these pivotal elements, harmonizing them into an irresistible package for parents who prioritize quality care and holistic development for their cherished children.”

PlayFACTO School takes a holistic approach to education, emphasizing not only the development of children’s intellectual capabilities but also their essential life skills. These life skills, including optimism, resilience, and mindfulness, are integral to their overall well-being. By integrating positive education strategies into our teaching methods, PlayFACTO School empowers students to establish positive emotional habits, effectively manage stress, and build meaningful relationships.

In the long term, this focus on positive education contributes significantly to the cultivation of children’s social and emotional intelligence, which are vital competencies for their future success. Furthermore, their commitment to student care and enrichment programs goes beyond conventional approaches. PlayFACTO School embrace innovative methods, such as adopting the PERMA framework, which centers on Positive Emotions, Engagement, Relationships, Meaning, and Achievement. This framework ensures that students not only learn but also derive enjoyment from the learning process.

The impact of technology on student care and enrichment programs cannot be overstated. Through the integration of various technological tools, schools can now establish more effective and timely communication with parents, a pivotal factor in ensuring children’s success. In a recent interview, PlayFACTO School’s founder underscored the significance of technology and digitalization in enhancing the overall customer experience. Additionally, the focus on enrichment programs related to Creative Math for preschoolers and primary schoolers, as well as Coding & Robotics, aligns with the demands of the technological age and the emphasis on STEM education. PlayFACTO School is dedicated to equipping its students with these 21st-century skills to prepare them for a successful future.

PlayFACTO School cares about its people

A company’s success is largely dependent on the culture and work environment they create for their employees. PlayFACTO School, in particular, has been making significant efforts to ensure their people are engaged and motivated. Positive feedback indicates that the company’s efforts are producing great results. Building a positive work culture and providing great working conditions is essential for organizations to retain top talent and achieve their goals.

Marketing wise, branding plays a crucial role in scaling up a business, especially in highly competitive industries like PlayFACTO School’s premium student care center. An effective brand strategy can distinguish your business from competitors, build trust with customers, and drive loyalty. Branding has helped PlayFACTO School establish a strong reputation, attract new customers, and retain existing ones. By investing in their brand strategy, they’ve been able to differentiate their services and stay ahead of the competition. As a business continues to grow, it will continue to prioritize branding as a key component of its success.

To reach potential students and parents, PlayFACTO School employs a variety of marketing strategies in both traditional and new media. One of the most effective campaigns that the school has launched is an island-wide Open House campaign, where their 50 centres were opened on four Saturdays to host parents and answer to their queries. This campaign is executed in conjunction to the annual Primary school registration dates in Singapore. In addition, the school frequently uses social media platforms such as Facebook and Instagram to engage with its audience and showcase its enrichment programmes. These efforts have resulted in increased visibility, brand recognition, and student enrolment.

In today’s competitive landscape, it’s important for institutions to differentiate themselves from rivals through branding. Investing in branding and making sure operational aspects meet customer expectations and unique selling points is key. Ensuring brand consistency is also crucial when working with franchisees. This can be achieved through open communication, regularly revisiting brand guidelines and messaging, and providing ongoing training and resources to franchisees. By prioritizing branding and consistency, educational institutions can strengthen their identity, attract and retain students, and ultimately stand out from competitors.

Success can be attributed to PlayFACTO School’s understanding of parents’ and children’s needs, staying up-to-date with current engaging education trends, and developing innovative learning tools. Key traits of a high-performing company include a focus on customer needs, continuous innovation, a strong company culture, and a commitment to excellence in all areas of business. PlayFACTO School’s dedication to these traits has allowed them to provide exceptional student care experiences for children while also maintaining a successful business model.