My First Skool: Leading the Future of Early Childhood Education

NTUC First Campus’ My First Skool has once again been named the 2024 Top Influential Brand in the Preschool Education Category, reaffirming its commitment to high-quality early childhood education. With nearly five decades of experience, My First Skool has built a strong reputation for nurturing young minds, supporting families, and shaping Singapore’s early learning landscape.

Excellence in Early Childhood Education

With 161 centres across Singapore, My First Skool ensures every child benefits from:

A High-quality, Research-Backed Curriculum – Focused on cognitive, social, and emotional development.

Highly Trained Educators – Ongoing professional development of educators ensure they stay current with new research on curriculum, teaching methods, classroom management, and quality standards.

Creative & Innovative Learning Environment – Learning spaces that promote exploration and hands-on learning such as Nnature-based zones, sensory play and learning zones and collaborative workspaces that spur problem-solving and creativity.

Inclusivity & Accessibility – Ensuring all children, regardless of background, can have access to high-quality preschool education.

Engaging Families & Strengthening Communities

Parental trust is key to My First Skool’s success. The brand fosters strong relationships through:

• Open and Transparent Communication – Regular parent-teacher updates via the My First Skool’s Parents’ Portal and parent-teacher meetings or check-ins that provide an opportunity to discuss developmental progress and address concerns proactively.
• Active Family Participation – Workshops, events, and take-home learning resources.

Community Support Networks – Parent volunteer groups and outreach programmes for parents to share experiences, discuss parenting challenges and partner our preschools to enable quality learning experiences for our children.

Driving Innovation in Early Learning

My First Skool continuously integrates digital tools to enhance learning and boost productivity and efficiency among staff at its preschools:

• Interactive Learning Technologies – Smart screens, digital storytelling, and STEM-focused activities create engaging and interactive learning experiences for its children.
• Digital Creativity & Engagement – Apps for art, music, and problem-solving.
• Virtual Learning Extensions – Online resources to support children’s growth at home.

Strategic Partnerships for Holistic Development

My First Skool collaborates with national agencies to create enriched learning experiences:

• National Museum Singapore (NMS) – Co-developing early learning resources, including Get Curious Resource Book.
• National Gallery of Singapore – Inspiring creativity through curated exhibitions.
• ECDA & AIC – Developing the Intergenerational Guide & Activity Kit to foster connections between children and seniors, and in the process nurture empathy, relational skills and teamwork skills among children..
• SportSG’s Nurture Kids Programme – Encouraging movement and play for lifelong well-being.

Families for Life (FFL) – Strengthening family bonds through shared activities between parent and child.

Investing in Educators & Future Growth

A strong, supported team is key to high-quality early childhood education. My First Skool invests in teachers’ professional growth through training, mentorship, and career advancement, fostering an environment where educators can develop, innovate, and thrive.

• Comprehensive Training & Professional Development – Upskilling teachers and providing career pathways.
• Work-Life Balance & Well-Being Initiatives – Ensuring a motivated and passionate workforce.
• Expanding Access & Innovation – Bringing high-quality preschool education to every neighbourhood.

A Message from Ms. Thian Ai Ling, General Manager, NTUC First Campus’ My First Skool

“Winning the 2024/2025 Top Influential Brand award is a significant validation of My First Skool’s mission, values, and impact. It reinforces our commitment to enabling bright futures for every child and their family, as well as our educators and stakeholders. It highlights the importance of early childhood education and My First Skool’s influence in offering high-quality educational programs that positively impact children’s cognitive, emotional, and social development. Beyond acknowledging our past achievements, the award sets the stage for future growth, boosting our visibility, providing a competitive edge, and motivating us to continue innovating and refining our services to make a lasting impact on young children and their families.”

As Singapore continues to emphasise early childhood education, My First Skool remains a trusted partner, shaping the future of young learners through excellence, innovation, and strong community engagement.