FairPrice Group: Closing 2025 with Purpose, Performance and Impact at Scale

As FairPrice Group (FPG) wraps up 2025, the organisation stands as a clear example of how commercial success and social purpose can be mutually reinforcing. Established in 2019 to bring together FairPrice, Kopitiam, Foodfare and Link, FairPrice Group (FPG) has continued to deliver on its purpose of making every day a little better, by keeping daily essentials within reach for all in Singapore.

Strong Business Performance Amid Global Uncertainty

In an increasingly complex economic and supply chain environment, FairPrice Group has demonstrated resilience and disciplined growth. This was achieved while maintaining price accessibility for consumers – underscoring FPG’s ability to balance business performance with purpose.

A major contributor to this has been FPG’s Own Brands portfolio. With over 3,500 products across 70 categories, Own Brands generated nearly S$1 billion in revenue in 2024 – almost surpassing its 2030 target six years ahead of schedule. Priced 10-15 per cent lower than branded alternatives, these products continue to play a critical role in helping FPG to keep daily essentials within reach for all in Singapore, while enabling its customers to enjoy better quality and greater value.

These achievements earned FairPrice Group regional recognition, including its inclusion in the Fortune Southeast Asia 500 and TIME’s Best Companies in APAC in 2025, validating its standing as one of the region’s most influential and purpose-led retailers.

Delivering Value Back to the Community

At the heart of FairPrice Group’s success is its unwavering commitment to the communities it operates in. In 2024 alone, S$200 million was returned to members, customers and those in need through discounts, rebates, contributions and donations.

This included Singapore-first initiatives such as a daily discount scheme for CHAS Orange cardholders, on top of existing support for seniors and low-income families, reinforcing FPG’s role as a stabilising force during times of economic uncertainty.

FairPrice Foundation (FPF), FPG’s philanthropic arm and one of Singapore’s largest foundations, contributed S$12.7 million in 2024 – an increase of 21 per cent year-on-year – to programmes addressing food security, worker welfare and community engagement. Today, FPG remains the only retailer in Singapore with a philanthropic arm of this scale, embedding social responsibility directly into its operating model.

Scaling Social Impact Through Data and Insight

In 2024, FPGcommissioned A Full Plate: A Look at the Nutritional State of the Nation, uncovering critical gaps in nutritional access and understanding among vulnerable communities. This was followed by Stay Strong in 2025, a national study examining seniors’ nutritional habits and challenges – insights that directly informed programme design and partnerships, including a collaboration with Tan Tock Seng Hospital to support healthier ageing for seniors.

Other high-impact signature programmes that these insights have translated into include:

• Cheers Breakfast Club, which provided 12,000 nutritious breakfast bundles to Primary 6 students ahead of their Primary School Leaving Exams, for free
• Start Strong, Stay Strong, Singapore’s first comprehensive preschool nutrition and sustainability initiative, that will reach over 40,000 children by end-2028
• A Full Plate Donation Drive, which has raised more than $3 million over two years to provide the beneficiaries of over  20 charities with fresh, nutritious groceries and hot meals.

For these efforts, FPG was recognised as a 2024 Champion of Good by the National Volunteerism and Philanthropy Centre – a testament to FPG’s commitment to building an ethical, purpose-led organisation that delivers lasting impact.

Building a Future-Ready Workforce

FairPrice Group’s long-term sustainability is underpinned by a strong focus on workforce transformation. In partnership with organisations such as NTUC LearningHub, FPG rolled out more than 100 training courses spanning digital literacy, people management and operational excellence. In 2024, employees collectively completed over 111,000 training hours, while more than 1,600 cashiers were reskilled into digital-centric roles to support new in-store technologies such as self-checkout and smart carts.

These efforts were recognised with FPG being named one of the Financial Times Best Employers in Asia-Pacific 2025 and receiving the Workforce Transformation Award for the Retail Sector from the Singapore Retailers Association – affirming its commitment to inclusive growth and career progression.

Advancing Digital Transformation and New Business Models

2025 also marked significant progress in FairPrice Group’s digital transformation journey. Through its Store of Tomorrow programme, FPG has committed to piloting 20 new digital solutions annually for the next three years, aimed at redefining retail experiences for its customers and staff. 

FPG’s omnichannel app, that connects customers across its grocery, food services, convenience and wellness shopping, and loyalty businesses, now has over 1.7 million users.

The launch of FPG ADvantage further extended this ecosystem, establishing Singapore’s largest omnichannel retail media network and offering brands direct access to FPG’s extensive physical and digital footprint, including over two million Link Rewards members.

Responsible Growth for a Greener Tomorrow

Through responsible growth and shared value creation, FPG also aims to keep things easy on the planet for its customers and people. This dedication shapes FPG’s sustainability commitments, which earned recognition at this year’s Sustainability Impact Awards.

• In 2024, FPG expanded its partnership with leading low-carbon services provider ENGIE to add 1.6 megawatt peak to its solar power capacity, delivering green energy to multiple distribution centres and FPG’s corporate headquarters
• FPG also opened its flagship sustainable supermarket with a 30% lower carbon footprint compared to the average FairPrice supermarket, which now serves as its benchmark for sustainably conscious store design
• FPG also became the first organisation in Singapore to gain government approval for the operation of electric autonomous vehicles on public roads

FPG, through FPF, played a key role in the launch of The Carbon Gallery, Asia’s first carbon-focused experiential hub was developed to bring simple, accessible, and easy sustainability education to Singapore’s heartlands

Looking Ahead

As FairPrice Group closes 2025, it does so with a track record defined by scale, resilience and purpose. From strong financial performance and digital innovation to workforce transformation and societal impact, FPG continues to demonstrate that business success is most meaningful when it improves everyday lives. Guided by its purpose and strengthened by partnerships, FairPrice Group is well-positioned to continue shaping a more inclusive, sustainable and future-ready retail landscape for Singapore and beyond.