Question: The company has been operating in Asia for several years now. How have you leveraged on leadership in China to expand the brand in the region? Mr. Suen: Founded in 1929, Chow Tai Fook is widely recognised for its trustworthiness and authenticity. We have a brand reputation not only based on craftsmanship but product […]
‘Better Life. Do you see yourself in this purpose?’ This is written at the top of the About Us section of Brazilian food manufacturer, BRF’s, website. BRF is the company behind the brand Sadia, which is synonymous with high quality meats, and through their well-manufactured products, they hope to give the world that better life. […]
For the uninitiated, Traditional Chinese Medicine (TCM) conjures up an old-timey image of a dusty shop with wooden floorboards, and walls lined with shelf after shelf of strange and exotic botanicals in glass jars, coupled with herbal smells that inevitably emanate from within. But for brands like Beijing Tong Ren Tang, adapting to, and changing […]
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