Singapore Land Group Limited: Building a Positive Workplace Culture
Share
SingLand employees walked, cycled or ran for SingLand Moves – a signature event featuring stops at SingLand properties
In a competitive corporate landscape, fostering a positive workplace culture is not just a strategy but a necessity. Singapore Land Group Limited (SingLand) stands out as a beacon of employee engagement and holistic wellness, earning them the accolade of Top Employer 2024 at the Influential Brands Awards.
A Testament to Engagement: The WISE Framework
SingLand’s WISE Framework
Welch Er, Head of Human Resources, highlights the cornerstone of SingLand’s employee engagement: the WISE Framework. This comprehensive initiative, encapsulating Wellness, Inspire, Socialise, and Energise, aims to promote a balanced work-life dynamic. Activities are designed to cater to mental, physical, financial, emotional, and social wellbeing, ensuring a holistic approach to employee health.
“Building a positive workplace culture that allows our employees to thrive is central to furthering SingLand’s corporate purpose of elevating communities and inspiring the future. This accolade is a testament to our efforts to engage our employees through our W-Wellness, I-Inspire, S-Socialize, E-Energise Framework,” says Welch Er.
Welch Er, Head of Human Resources, shares the company’s commitment to creating an environment where employees thrive, aligning with SingLand’s corporate purpose: Elevating Communities and Inspiring the Future.
Employee Engagement: A 360-Degree Approach
Engagement Across Properties: Despite having a 100% Singapore-based workforce spread across nine properties, SingLand ensures every employee feels included. Regular activities like wine appreciation and art jamming workshops are hosted, with a significant portion of slots reserved for employees outside the corporate office. Monitoring engagement through the Group-wide Your Voice Survey helps the company gauge and improve employee satisfaction.
Motivation and Inspiration: SingLand promotes a culture of continuous learning. Regular communication via intranet announcements and close collaboration with team leaders encourage employees to seize training opportunities. The company organizes appreciation events and distributes small tokens during significant occasions like Labour Day to make employees feel valued.
Managerial Support: Managers play a crucial role in fostering engagement. SingLand’s Learning and Development Program includes tailored learning series for key talents, people managers, and all employees. Leadership development programs, such as the ‘LeAP Series’ and ‘Manager Essentials Series,’ are integral to the company’s strategy, ensuring managers are well-equipped to support their teams.
Recruitment and Retention: The SingLand Way
Recruiting the right talent in the competitive real estate industry comes with its challenges. SingLand addresses these by building a robust pipeline of in-house talent and developing future leaders. A strong focus on diversity and inclusiveness is evident in their recruitment practices, with gender diversity prominently represented at all levels, including senior management.
Attraction and Retention Strategies: Competitive remuneration, a supportive work environment, and ample professional development opportunities are key. Regular market reviews ensure SingLand’s salary structure remains competitive. Moreover, the company’s talent management framework supports employees’ growth throughout their careers.
Corporate Culture: The SingLand Identity
SingLand Bring Your Kids to Work Day
SingLand’s corporate culture is family-oriented, collaborative, and open to change. Core values like Always Be Learning, We, Not I, People and Planet, and Adapt to Thrive are communicated consistently through various channels, including town halls, new hire orientations, and intranet messages.
Fostering Creativity and Innovation: A progressive mindset encourages employees to experiment with new ideas, fostering a culture where failure is seen as a step towards success. Regular HR Pulse surveys and annual engagement surveys ensure a culture of listening and adapting to employee feedback.
Work-Life Balance and Flexibility
SingLand Employee Testimonials
SingLand recognizes the importance of work-life balance. The company has implemented hybrid work arrangements, allowing employees to work from home one day a week, along with flexible and staggered timings. This approach enhances employee motivation and productivity by allowing them to manage personal and work commitments effectively.
SingLand employees volunteer in various CSR projects
Sustainability and Social Responsibility: SingLand’s commitment to sustainability and social responsibility is woven into their operations. The SingLand Elevates initiative focuses on engaging and helping the community, while efforts to minimise the carbon footprint reflect the company’s dedication to environmental sustainability.
Learning and Development: A Pillar of Growth
Learning and development are integral to SingLand’s strategy. The company’s comprehensive L&D programme, including leadership development and talent management frameworks, ensures employees are equipped with the necessary skills. External and in-house training programs, along with planned mentorship initiatives, further support continuous learning and professional growth.
Tips for Organisations
Welch Er offers valuable advice for companies looking to improve their engagement and culture:
- Gather and Act on Feedback: Constantly listen to and address employee needs.
- Creative Engagement: Explore different platforms, activities, and ideas for engagement.
- Align with Culture and Values: Ensure engagement initiatives reflect the company’s core values.
- Integrated Approach: View employee engagement as an integrated design, not a piecemeal approach.
- Involve Senior Management: Buy-in from top management is crucial for successful engagement strategies.
Did You Know?
SingLand’s WISE Framework is central to their employee engagement initiatives. Unique events like the Annual Durian Extravaganza and ‘Makan with Me’ lunch sessions with the CEO foster a strong sense of community. The company also supports female employees through the Women Inspired to Thrive initiative, promoting an inclusive and supportive workplace culture.
Singapore Land Group Limited’s recognition as a Top Employer 2024 is a testament to their unwavering commitment to employee engagement and holistic wellness. By fostering a positive workplace culture, promoting continuous learning, and prioritising work-life balance, SingLand sets a benchmark for companies striving to create thriving, innovative, and inclusive workplaces.
About Singapore Land Group Limited
Singapore Land Group Limited (SingLand) is one of Singapore’s leading property developers, known for its iconic commercial, residential, and retail projects. Listed on the Singapore Exchange and part of the UOL Group Limited, SingLand is committed to sustainability and innovation in creating high-quality developments that enhance the urban landscape.
For more information, please visit https://singaporeland.com/
