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Simmons: Redefining Luxury Sleep with Unparalleled Innovation and Commitment to Quality


In the realm of premium mattresses, Simmons has been a guiding star since its inception in 1925. With a legacy rooted in innovation and a commitment to redefining sleep quality, Simmons has consistently delivered products that stand as a testament to the brand’s pursuit of excellence. As we embark on a journey through the unique offerings of Simmons, it becomes evident that this is not just a mattress; it’s an experience crafted for the discerning sleeper.

What is So Unique About Simmons?

Innovative Coil Technology:

At the core of Simmons’ uniqueness lies the revolutionary Simmons® Original Pocketed Coil® Technology, birthed in 1925. Crafted by the ingenious mind of John Franklin Gail, these individually wrapped coils are pre-compressed for enhanced spring effect and minimises motion transfer, creating a personalized symphony of support beneath you. The result is not just a mattress; it’s a conductor orchestrating a harmonious night’s sleep.

Uncompromising Quality Standards:

Simmons stands as a beacon of quality in the mattress industry. Rigorous testing, including the Cornell University Indentation Test and the 240-pound steel drum rollator test, ensures that Simmons mattresses surpass industrial standards. It’s not just about creating a mattress; it’s about crafting an enduring companion for years of restful nights.

Trailblazing Innovations:

Simmons isn’t content with following trends; it sets them. From introducing Queen and King size mattresses in 1958 to pioneering the Non-Flip mattress in 2001, Simmons has reshaped industry norms. The e-ION Crystal™ Technology, fusing negative-ion fibers and far-infrared therapy, showcases Simmons’ dedication to advancing sleep technology. The e-ION Crystal™ technology delivers benefits such as increasing metabolism and supporting heart and lung functions. It is also recognised as a first-class medical device in Japan!

The brand’s partnership with the Westin Hotel Group, delivering an astounding 55,000 mattresses in one order, establishing its reputation as an industry leader.

What People Don’t Know?

Coils That Circumnavigate the Globe

Simmons is not just the inventor of Pocketed Coils; it’s the sole producer of its own coils and made of high grade steel from Japan. The intricate design ensures that an eight-inch coil is compacted into a five and a half-inch space, consistently pushing upward for maximum support. Each coil operates independently, creating an orchestration of comfort for undisturbed sleep. Since then, Simmons has produced so many coils, these coils could wrap around the world 68 times.

Tailored Mattresses for Every Stage of Life:

Simmons has a wide range of mattresses to suit all stages of life. From the introductory BeautySleep® series for uninterrupted sleep to the iconic Beautyrest® series with a long heritage, and the BackCare® range providing ultimate back support, Simmons caters to a diverse audience. The crème-de-la-crème, Beautyrest Black®, imported from Japan, merges luxury with cutting-edge technology.

Top Influential Brand under Premium Mattress Category

Simmons (SEA) has secured a notable achievement by clinching the ‘Influential Brands’ Top Brand Award 2023 in the premium mattress category. This recognition is a testament to their ongoing pursuit of excellence, and we anticipate witnessing further successes from Simmons as they continue to lead in delivering premium mattresses.

Samantha Vong, Managing Director of Simmons (SEA) Pte Ltd receives the Top Brand 2023 Award

What People Say About Simmons?

Amos, November 19, 2023: Commends the helpful service received from Janet at Simmons Gallery Capitol, for going the extra mile.

Sashi, June 2023: Expresses gratitude to Nicholas at Simmons Studio Plaza Singapura, for a wonderful purchasing experience and ongoing support.

Lai See, 2022: Lauds Simmons’ Angie for exceptional product knowledge and service at the Simmons Gallery Nassim showroom.

Digital Pivot for Omnichannel Success

Recognizing the evolving consumer landscape, Simmons embraced the digital realm early on. Taking on a market leader approach, Simmons was the first in the mattress industry to set up an eShop in 2012 to bring convenience to consumers. Offering an omnichannel experience, Simmons ensures a seamless transition between online and offline avenues. Their boutiques play a pivotal role, providing personalized experiences for customers as they explore the diverse range of mattresses.

Crafting Dreams, Redefining Sleep

In essence, Simmons transcends the notion of being just a mattress brand. It’s a curator of unparalleled sleep experiences, a trendsetter, and a guardian of quality. As Simmons continues to push the boundaries of innovation, it remains a beacon for those seeking a harmonious blend of luxury and technology in the realm of sleep. Simmons – where every mattress is a masterpiece, and every night is a symphony of undisturbed rest.

We recognize Simmons commitment to redefining sleep standards through their innovative technologies and unwavering dedication to quality. A testament to the fusion of science and comfort, Simmons has solidified the brand’s presence as a premium mattress brand that brings quality products and world-class sleep to premium hotels and consumers globally.