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James Chang, Lazada Singapore CEO, Making Online Shopping a Breeze



Powered by technology, logistics and payment innovations, Lazada delivers easy transactions and expansive choices to online shoppers

“Our success and rapid growth,” says Mr. James Chang, CEO of Lazada Singapore, “is built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of our customers.” The Southeast Asia flagship platform of Alibaba Group, Lazada is powered by the e-commerce giant’s cutting-edge technology infrastructure. As head of the Singapore business, Mr. Chang is at the forefront of pushing Lazada to serve 300 million customers across the region — six times the number it serves today — by 2030.

Currently, the platform boasts over 400,000 brands and merchants and over 300 million products. Achieving over 100-percent year-on-year order growth across the last four consecutive quarters, the company delivers to customers across six Southeast Asian markets and plays a crucial role in introducing digital payment services to much of the region through the roll-out of Lazada Wallet.

“The world is changing, our customers are changing, and the competitive landscape is changing,” Mr. Chang explains. “Whether you change yourself or create change, both are essential to the success of an organization. Embracing change is the most unique part of our DNA. We believe that technology, logistics, and payment innovations fuel the most powerful e-commerce ecosystem in Southeast Asia. Our investments are focused on building the right fundamentals.”

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