“I think we stand a very good chance to be the Watsons or Guardian of the pet industry.” Fresh out of starting a new business with a classmate, Ng Whye Hoe recalls answering the call from his mother to run the then troubled Pet Lovers Centre. Whye Hoe recalls, “I hesitated as it was doing […]
“We decided we needed to brand our business – to differentiate ourselves and gain a competitive edge.” Mr Bean, a Singapore-based soya milk chain with outlets across Asia, started small. Beginning as a stall in Singapore’s Chinatown in 1995, it was manned by former Chinese High schoolmates Kang Puay Seng and Loh Jwee Poh. Loh, […]
Text by Teo Ren Feng; Photography by Yew Jia Jun There’s something a little different in the air, once you step into ROHEI’s office. First off, everyone I happen to pass by offers a ready smile or friendly nod my way. Wandering into the reception area and feeling slightly lost, I am immediately offered assistance […]
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