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CORPORATE BRANDING, Furniture
Comfort Design: Bringing a Traditional Business to New Heights
brandasia2020@ August 14, 2020

In 2004, Bob Chew observed worrying signs in the wholesale furniture industry – most evidently in his father’s company, which he recently inherited. Founded in 1979, Comfort Interior Designs was a major furniture wholesale business supplying to furniture retailers both in Singapore and abroad. At the height of the business’ popularity, it boasted a full-scale […]

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