“We decided we needed to brand our business – to differentiate ourselves and gain a competitive edge.” Mr Bean, a Singapore-based soya milk chain with outlets across Asia, started small. Beginning as a stall in Singapore’s Chinatown in 1995, it was manned by former Chinese High schoolmates Kang Puay Seng and Loh Jwee Poh. Loh, […]
Text by Teo Ren Feng; Photography by Yew Jia Jun There’s something a little different in the air, once you step into ROHEI’s office. First off, everyone I happen to pass by offers a ready smile or friendly nod my way. Wandering into the reception area and feeling slightly lost, I am immediately offered assistance […]
This article is a part of our Influential Brands® 2019 series, where we highlight the most influential brands in Asia. Learn more about these brands at Brandzbeat, a video channel by Influential Brands®. Raffles Hotel is a Singapore icon. A luxury colonial-style national monument that first opened in 1887, it has been featured in Hollywood rom-com Crazy Rich Asians and hosted […]
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